Sport & Sponsoring
Sport & Sponsoring
Sport & Sponsoring
Sport, culture and shared experiences - we combine all of these elements in the ZAGarena. With our long-standing commitment to sports sponsorship, we promote both team and individual sports, creating a platform for cohesion, team spirit and shared success.
Cultural highlights
The ZAGarena in Hanover is not only a place for sport, but also for unforgettable concerts and cultural highlights. People from all walks of life experience emotions together here - be it at sporting events, impressive live concerts or special events. With our commitment to sports sponsorship and the naming of the ZAGarena, we associate our brand with positive experiences, team spirit and great moments. In this way, we create a platform on which athletes, artists and people from all walks of life can share unforgettable experiences.
Team spirit that moves
At ZAG, we actively promote team sports because we are convinced that success comes from cooperation, trust and mutual support - values that also characterise our day-to-day work. One example of this is our partnership with TuS Vinnhorst, which stands for commitment, the promotion of young talent and strong team cohesion - qualities that are also of central importance at ZAG. Together, we are committed to sporting development and sustainable club work. Just like on the pitch, we also work as a team at ZAG - together, committed and goal-orientated.
Directly from our blog "ZAG Insights"